Jewella was born out of a legacy spanning over five decades in the diamond industry. As a third-generation entrepreneur, I’ve grown up surrounded by the craft, precision, and passion that define fine jewelry. My family’s journey in the diamond business, started by my grand-uncle Mr. Shyam Bellara, instilled in me a deep respect for quality, authenticity, and the stories behind each gem.
With Jewella, I wanted to create a brand that bridges tradition and modernity. Our collections celebrate the brilliance of lab-grown diamonds—ethical, sustainable, and exquisitely crafted—designed for the modern individual who values both elegance and responsibility. Every piece we create is unisex, reflecting our belief that jewelry should transcend boundaries and be an expression of personal style.
